Rotary Releases Revolutionary, Patent-Pending, All-Vehicle Lift Arms

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DOWNERS GROVE, Ill. , Jan. 30, 2024 /PRNewswire/ -- Rotary®, part of Vehicle Service Group™ (VSG) and Dover (NYSE: DOV), today announced the launch of its new, patent-pending All-Vehicle (AV) lift arms. The arms are a breakthrough innovation designed to make it easier for automotive service professionals to correctly spot and lift nearly any vehicle make and model – including next generation electric vehicles (EVs) – using a single lift. Electric Scissor Lift

Rotary Releases Revolutionary, Patent-Pending, All-Vehicle Lift Arms

As vehicle designs have continued to evolve in recent years, selecting the right lift equipment is becoming more of a challenge for automotive service professionals. As a result, automotive service shops have had to utilize multiple types of lifts to provide full service or offer limited service on some vehicles due to space constraints.

The new Rotary AV lift arms allow for maximum reach and retraction to properly lift all vehicles within the rated lift capacity using OEM recommended pick up points. Both large and small shops can now easily lift EVs, imports and luxury vehicles without having to turn business away because of the inability to properly lift specific models.

"Whether retrofitting an existing Rotary SPOA10 series lift or installing a next-generation lift system with the AV arms, shops will have the only automotive two-post lift they'll ever need," said Jason Matthews , Director of Product Management for Rotary.

The AV lift's unique arm design eliminates the need to re-spot vehicles to properly reach OEM recommended pick up points. Its launch is yet another way in which Rotary is 'Serving the Shop' by helping owners and technicians run their repair operations more efficiently and maximize labor time and cost savings.

Among the numerous benefits the new AV lift arms bring to the automotive service space are:

"The anticipated surge in EV adoption underscores the importance of future-proofing automotive service shops," Matthews added. "The new AV arms are doing that and more by helping shops prepare to service more vehicles, optimize operations and increase profits."

For more information about Rotary's AV arms, please visit

About Rotary: In 1925, Peter Lunati designed, built and patented the first fully hydraulic automotive lift and ushered in a new era in vehicle service with the 'Rotary' name. Nearly a century later, Rotary has grown to become the world leader in vehicle service and repair shop productivity with global operations extending from our headquarters in Madison, Indiana , throughout North and South America , Europe and Asia . Rotary is committed to 'Serving the Shop' and has purposefully designed equipment to work seamlessly to support shops in the safest, fastest and most efficient way. Rotary offers solutions for vehicle lifting, wheel service, diagnostics and calibration, alignment, A/C service and more – supported by world-class training and customer service and backed by the most comprehensive national distribution and service network. Rotary is part of Vehicle Service Group, an operating company of Dover Corporation's Engineered Products segment. For more information, visit

About Vehicle Service Group: As an operating company of the Dover Corporation, Vehicle Service Group (VSG) offers the world's premier brands in vehicle lifting, wheel service, collision repair and aftermarket OEM equipment. With over 95 years of experience, we design, test, manufacture, sell and support our products with one thing in mind: our customer. For more information, visit

About Dover: Dover is a diversified global manufacturer and solutions provider with annual revenue of over $8 billion . We deliver innovative equipment and components, consumable supplies, aftermarket parts, software and digital solutions, and support services through five operating segments: Engineered Products, Clean Energy & Fueling, Imaging & Identification, Pumps & Process Solutions and Climate & Sustainability Technologies. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach for over 65 years, our team of over 25,000 employees takes an ownership mindset, collaborating with customers to redefine what's possible. Headquartered in Downers Grove, Illinois , Dover trades on the New York Stock Exchange under "DOV." Additional information is available at

Vehicle Service Group Contact: David Fischmer (812) 265-9543  [email protected]

Dover Media Contact: Adrian Sakowicz, VP, Communications     (630) 743-5039     [email protected]     

Dover Investor Contact: Jack Dickens , Senior Director, Investor Relations (630) 743-2566  [email protected]

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Rotary Releases Revolutionary, Patent-Pending, All-Vehicle Lift Arms

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